Privacy

1. Introduction

Swop (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to that information when you visit or use https://www.swopthemes.com (the “Website”) or purchase/download our digital products (“Products”).

2. Controller & contact

Swop is the controller for the personal data we process. For any privacy enquiries, or to exercise your rights, contact us at: hello@swopthemes.com.

3. Information we collect

4. How we use your information

• To provide, maintain and improve the Website and our Products.
• To process purchases, deliver digital products and manage billing (via our payment provider).
• To respond to enquiries and provide support.
• To send service messages, updates and marketing communications where you have consented to receive them.
• To monitor and analyse usage, detect fraud and protect the security of our services.

5. Legal bases for processing (EEA / UK residents)

Where applicable (for users in the UK and EEA), we rely on the following legal bases to process personal data:

• Your consent (e.g. for marketing communications or cookies that require consent).
• Performance of a contract with you (e.g. to fulfil an order or provide a Product).
• Compliance with a legal obligation.
• Our legitimate interests (for example, to operate and improve our services, prevent fraud and ensure security), where those interests are not overridden by your rights.

6. Cookies & similar technologies

We use cookies and similar technologies to provide essential functionality, remember preferences and gather analytics about how the Website is used. Some cookies are strictly necessary; others require your consent.

You can manage cookie preferences through your browser settings or via any cookie consent tools presented on the Website.

7. Third-party services

We use third-party providers for services such as payment processing, hosting, analytics and email delivery. These providers may process personal data on our behalf and have their own privacy terms. We use reputable providers and require them to process data in accordance with applicable law.

Examples include payment gateways (which handle card information directly), analytics tools and email providers.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, resolve disputes and enforce our agreements. Specific retention periods vary depending on the data type and the reason for processing.

9. Your rights

Subject to applicable law, you may have the right to:

• Request access to the personal data we hold about you.
• Request rectification of inaccurate or incomplete data.
• Request erasure of your personal data (in certain circumstances).
• Request restriction of processing or object to processing (in certain circumstances).
• Request portability of your personal data (where applicable).
• Withdraw consent where processing is based on consent. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us at hello@swopthemes.com. We may need to verify your identity before responding to requests.

10. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. However, no internet transmission or storage method is completely secure and we cannot guarantee absolute security.

11. International transfers

Some of our service providers may transfer or store personal data outside the UK/EEA. Where transfers occur, we will ensure they are subject to appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms.

12. Children

The Website and Products are not directed at children under 16. We do not knowingly collect personal data from individuals under 16. If you believe we have collected such data, please contact us and we will take steps to delete it where required.

13. Links to other sites

Our Website may contain links to third-party sites. This Privacy Policy does not apply to those sites and we are not responsible for their privacy practices. Please read their privacy policies before providing personal data.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will show the “Last updated” date at the top of the page. Continued use of the Website following changes indicates your acceptance of the updated policy.

15. Complaints

If you are not satisfied with our response to a privacy concern, you may file a complaint with your local data protection authority (for example, the Information Commissioner’s Office in the UK).